Dawn Wood

UNLOCK CHINA’S GAMING HEARTBEAT

WHO ARE WE

We are a China-based game marketing agency and publisher, established in 2021, specializing in professional marketing services within the Chinese market for global game developers and publishers.

We have served over 50 game projects to date. Our team boasts extensive experience from leading game publishers and media outlets in China, giving us unparalleled insights into the preferences and behaviors of Chinese gamers.

Our core expertise is identifying compelling game features, creatively integrating them with trending online topics, and collaborating across diverse platforms to spark genuine player interest.

We also excel in public relations and possess the critical ability to navigate and mitigate culturally sensitive topics relevant to the Chinese audience.

WHAT HAVE WE DONE

HOW CAN WE HELP

Influencer Pitch

On China’s dominant platforms (Bilibili, RED, Douyin etc.), we move beyond chasing top influencers. Instead, we strategically identify influencers whose style and audience authentically align with your game’s essence.

Our focus is maximizing reach to highly convertible players within budget constraints, building a solid foundation for sustained sales growth.

Media Outreach

We maintain long-term partnerships with key Chinese gaming media outlets. Our expertise ensures maximum media coverage with optimal cost efficiency, guaranteeing effective reach to your target core player base.

Leveraging our team’s direct experience within gaming media, we deeply understand the unique content styles and preferred collaboration methods of each outlet.

Community Management

We cultivate strong relationships with hundreds of Key Opinion Consumers (KOCs) and active players across major Chinese gaming communities.

Generating high-quality game reviews, news, and curated content is a core strength. This drives vibrant community discussions and establishes a positive first impression for your game among potential players.

Support Services

Beyond online marketing, we offer a suite of support services:

– Organizing offline events: Game trials, exhibition participation.
– Managing social media accounts & player communities.
– Providing valuable player feedback to inform game development.
– Highly sought-after localization services for both games and Steam store pages.

Integrated Marketing/Publishing

We provide end-to-end solutions (encompassing all services mentioned above and more) meticulously designed to maximize your game’s sales potential in China. We optimize performance based on your specific Chinese market goals, working within a defined budget or a revenue share model.

The differences between integrated marketing and publishing is:
1. Publisher listing: Whether Dawn Wood Games is officially credited as the publisher; and
2. Pricing model: fixed budget VS. revenue shared.

NEED OUR SUPPORT?

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